Have you ever heard of the Big Mac index? Basically, it compares the price of a Big Mac in different currencies, to see if they are overvalued or undervalued. It’s been pretty useful in economic circles, and some economists swear by it as a way to present currency information to the common people. There is also a theory, common in political science, that claims no two nations that have a McDonalds located inside of them have ever gone to war against each other. I’m not sure if Iraq ever did or not (have a McDonald – I doubt it), but it’s an interesting concept nonetheless, and shows the impacts of globalization on our culture. So what is it about McDonald’s that has made it so successful that it is now actually used in academic circles and economic indicies while companies such as Coke and Pepsi are much more widespread, but not used the same way? Is it the standardization, the business model, the training (some would say brainwashing)? I wonder if Ray Croc ever caught a vision of what it would be like in 50 years, or if he was just trying to survive and grow his business day to day? Even if he did have an accurate view of where it would go, would people have thought he was crazy back then? Most likely, I suppose.

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